The Star Principle
Author(s): Richard Koch
Richard Koch has made a career out of spotting 'Star Businesses' - and has made millions from them. By a 'Star Business' he means a new business that operates in a high-growth market and is a leader in that market. In his new book, the author of the worldwide bestseller The 80/20 Principle shows how you too can get rich from the 'Star Principle'. Chapters in this book include: 1. So what exactly is a star business? 2. The art of creating stars 3. Benefit from somebody else's star 4. Fake stars 5. The star takes off!
Product Information
Since Koch has been about equally successful as an entrepreneur and investor and as a business author, he is someone worth listening to.
Richard Koch is a millionaire entrepreneur (no. 532 in the Sunday Times Rich List) who has started or turned round a number of successful companies, including Belgo Restaurants, Filofax, Zoffany Hotels and Betfair. He is also the author of 13 highly acclaimed non-fiction books.
General Fields
- :
- : 95039
- : 95039
- : 0.295
- : 28 February 2008
- : 216mm X 135mm X 20mm
- : United Kingdom
- : books
Special Fields
- : Richard Koch
- : Paperback
- : 1
- : 332.6
- : 272
- : Illustrations