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Brandwashed by Martin Lindstrom
$40.00 NZD
Category: NZ non-fiction
Martin Lindstrom has been on the frontlines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win ou ...Show more
Buy-ology by Martin Lindstrom
$38.00 NZD
Category: Business
Even the faintest whiff of lemon sells cleaning products. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of ...Show more
Buyology : How Everything we Believe About What we Buy is Wrong by Martin Lindstrom
$30.00 NZD
Category: Business
Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete w ...Show more
The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit by Martin Lindstrom
$34.99 NZD
Category: Business, Economics and Social Science
How often in your life do you spend time following a rule or a procedure that makes no sense, offers little or no advantage, and slows you down in the process? In a world of work governed by a system of well-intentioned rules, that's something that happens all too often. In this book Martin Lindstrom - ...Show more
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