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No Filter: The Inside Story of How Instagram Transformed Business, Celebrity and Our Culture

Author(s): Sarah Frier

Non-fiction general


'Deeply researched and highly entertaining.'
The Times
'Lively and revealing.' Economist
'Clear-eyed and objective.' New York Times

How Instagram became the most influential app in a generation.

Drawing on astonishing access behind the scenes at Instagram, No Filter vividly recreates the rise of the most successful photo app in history- from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise aesthetics above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.

The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.


'Brilliant . . . Vivid reporting and electric story-telling.'
Ashlee Vance, author of Elon Musk

'Deeply sourced . . . A compelling tale of app jealousy.' Financial Times

'Frier captures the power Instagram came to wield in society even among those who didn't use it.' Washington Post


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Product Information

General Fields

  • : 9781847942548
  • : Penguin Random House
  • : Century
  • : 0.248
  • : February 2021
  • : ---length:- '19.8'width:- '12.9'units:- Centimeters
  • : books

Special Fields

  • : Sarah Frier
  • : Paperback
  • : English
  • : 302.231
  • : 320