The Origin Of Brands

Author: Al Ries

Stock information

General Fields

Price : $34.00 NZD
ISBN : 9780060570156
Publisher : haconz
Imprint : haconz
Contained items :
Weight (g) : 0.245
Publication date : 01 January 2006
Dimensions : 203mm X 134mm X 19mm
Produced in : United States
RRP : 34.0
Availability date :
Out of print date :
Agency :
Product Type : books

Special Fields

color :
size :
Author : Al Ries
Series :
Bind : Paperback
Edition : New edition
Illustrator :
Language :
Dewey classification : 658.827
Reading Level :
Library of Con LOCSH :
Pages : 320
BIC subject :
Illustrations : illustrations
Colour :
Session :
Deck :
Store Notes :
Translator :
Signed :

9780060570156

Description

Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.

Reviews

"Illuminating examples and wry humor combine for a delightful read." - Harvard Business Review

Author description

Al Ries and his daughter and partner Laura Ries are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and Business Week bestseller.

Thankyou for shopping with us